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Nationale Postcode Loterij
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(National Postcode Lottery)
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| The Nationale Postcode Loterij (National Postcode
Lottery), started in 1989, has become the Netherlands' largest
lottery for charities, dedicated to people and nature with 2.5
million households subscribing. The lottery is the Netherlands'
largest in terms of size of prizes and numbers of tickets sold.
With four million prizewinners in 2001, an estimated quarter
of the Dutch population profits from the lottery. |
Proceeds
In total, the Nationale Postcode Loterij, licensed by the Ministry
of Justice, has raised 1.2 billion euro for charities, half
of which has been donated to international projects. Sixty percent
of the lottery's turnover, the highest in the world, is reserved
for donations to 40 major Dutch and global non-governmental
organisations committed to poverty prevention, the defense of
human rights and nature conservation. Another 4 percent is distributed
as prizes while the remaining 16 percent funds organisation
and marketing costs. |
Beneficiaries
The lottery reported in 2001 a growth of 11.6% and distributed
177 million euros to beneficiary organisations, including Novib,
World Wide Fund for Nature, the Red Cross, UNICEF, Greenpeace,
Médicins sans Frontières and Amnesty International. |
Postal codes
Unique in the world is the lottery concept: a lottery selling luck via direct mail. The lottery's ticket numbers are based on the Netherlands' postal code system. Each subscriber receives a unique ticket number. Winning ticket holders in the same postal code area share the weekly street prize, the jackpot, and the mega summer and the New Year's "Postcode Kanjer". Their neighbours living in the same area share in the winners' luck by also winning prizes.
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Marketing Mix
The efficient use of television with daily, weekly and monthly shows and direct marketing and its development of appealing marketing messages revolutionized the Dutch lottery industry. As a result, the sector has seen its turnover balloon over the past decade.
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Pratham - PABO exchange program |
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Under the Pratham-Novib Initiative, Pratham Delhi joins hands with PABO
(Teacher Training Institute), Meppel, Netherlands for a web based information
exchange program
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Pratham PABO newsletter
July 2003
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