In 2008-09, the campaign reached 33 million children across 19 states. It covered more than half of the 6,00,000 villages in the country and mobilized over 4,50,000 volunteers.
Phase II of Read India was launched in 2009-10 to address higher grade-specific learning competencies. The focus was shifted from short-term, large-scale campaigns to a longer, more sustained presence in villages.
Read India II was implemented through the Block Excellence Program (BEP). A block consists of 100 villages where a variety of activities are conducted by local Pratham staff. These activities work to improve learning levels and community engagement and to influence teaching practices in government schools.
Currently Read India is in Phase III, which was implemented in 2013. This phase is characterized by demonstration of impact, model building and, working on a large scale in states where there are government partnerships. In this phase, the Learning Camp model was adopted. A learning camp is a short-duration, high-intensity intervention in which children are divided into groups based on their learning levels and are taught by Pratham's local team members and volunteers.