Job Opportunities, Program Roles

Content Developer (Agriculture Education), Pratham Digital

About Pratham
Pratham was founded in 1995, to provide pre-school education to children in the slums of Mumbai. Over the last 25 years, Pratham has grown to be one of India’s largest NGOs working to provide quality education to underprivileged youth and children in over 21 states and union territories across the country, with a range of interventions. Pratham is a widely recognized organization, having received notable awards such as the WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership and the CNN-IBN Indian of the Year for Public Service. For more details, refer to

About Pratham Digital
Pratham Digital has produced over 10000 videos and 500 learning games in the last few years. These resources can be viewed on
These resources have been deployed and monitored in many rural and urban communities. With each passing year, this repository of content – videos, games, stories, and applications has grown to cater to the interests and engagement of children.
Translating videos into 14 regional languages helped us become relevant and accessible to learners in all states. Moving forward we are planning to create a mass dissemination mechanism where youth and children will get exposure to improve their creativity, collaboration, curiosity and critical thinking. In this effort to make engaging content reach learners across India, Pratham has been actively collaborating with youth-driven start-ups, content creators and interest groups.

About Learning for Life
Pratham’s curriculum is divided into 3 major domains – Learning for School, Learning for Life and Learning for Work. Started in 2018 with a simple motive to go beyond school curriculum and encourage the innate creativity and curiosity among children in rural India, Learning for Life is a fast growing curriculum domain. It focuses on building 21st century skills, promoting physical and mental wellbeing and creating environmental consciousness among children and youth for a sustainable future. It is based on a 4Ex framework – Expose, Explore, Experiment and Exchange. This involves creating age appropriate digital content, running awareness campaigns in the community, organizing workshops, conducting various courses and activities with children and youth.

Agricultural Education
Pratham's Agricultural Initiative, designed to empower farmers, is dedicated to fostering environmentally sustainable farming practices and ensuring access to nutritious produce. Over the past three years, Pratham has established agricultural training hubs in ten strategic locations across India, focusing on pillars such as biodiversity conservation, agroforestry, seed preservation, sustainable water management, and chemical-free cultivation. Through innovative programs like food forest workshops and organic grower courses, farmers are equipped with the knowledge and skills needed to embrace diversified cropping techniques and pursue entrepreneurial opportunities in organic farming. Moreover, the School Kitchen Garden Program cultivates environmental consciousness among students, while Pratham's Women Farmers' Clubs champion gender equality and combat malnutrition by empowering female farmers with training in kitchen gardening and agroforestry, fostering both nutritional security and economic empowerment.

Content Developer (Agriculture) Job Description:
The Content Developer position in the Agriculture Content team offers young, motivated and energetic individuals an opportunity to be an integral part of Pratham’s Digital work across the country. This person will play an important role in developing and curating content, designing engaging activities and organizing various online/offline exposure workshops/visits for children, youth and farmers.

Their main responsibilities are as follows –

Designing & Creation:

  • Designing age appropriate content packages on agriculture education
  • Ideating, planning, creating and coordinating content production
  • Designing activities, challenges, competitions on various environmental themes
  • Writing scripts, prompts for videos, posters, social media challenges etc.

Coordination & Communication:

  • Coordinating with different teams to create and/or curate engaging content
  • Identifying possible collaborators like organizations, subject experts etc.
  • Communicating with external partners to create content packages and activities.


  • Design digital/ non digital assessments
  • Create, review, upload question bank on appropriate digital platforms

Pilots & Training:

  • Designing and conducting environment workshops, trainings,
  • Conducting and monitoring pilots and/or roll out of programs

Desired Qualifications, Skills and Abilities

  • Bachelor’s degree in Agriculture Science or related field.
  • Excellent written and verbal communication in English, Marathi and Hindi (Any other Indian language would be advantageous)
  • An aptitude for research
  • Creative writing skills, ability to ideate and convert those ideas into activities or content packages
  • Proficient in use of MS Word, Excel, PPT, Google Suite and AI
  • Willingness to travel and stay in remote locations as per project requirement
  • Ability to learn on the job, readiness to take up challenges and resolve issues on the go

Preferred (but not mandatory):

  • Past experience in digital content creation
  • Past experience of working with children in education sector
  • Although past experience is advantageous, freshers are encouraged to apply as well.

Number of Positions: 1
This is a full-time position on a yearly contract basis.

Location: Pune or Mumbai

As per candidate’s experience and skill sets

Application Process
Send the following to and mention ‘Application | content developer (Agriculture Education)’ in the subject line.

1. Current Resume: Resume should contain:
Contact Information of the Applicant
Academic Background, universities attended/degrees acquired
Past work experience, highlighting relevant skills
Languages Spoken

2. Statement Of Purpose (500 words) highlighting your background, your interest in the role and why you are a good fit.

Last Date of Application: 31st May 2024, (at least 1 and no more than 3) can speak of your experience and the overall fit for the role and organization.